Born in New York. Claiming Your City.
#OnlyBigSlices
New York Slice Club is our emerging New York-style pizza concept in the fast-casual segment, with a clear urban positioning. The combination of 48-hour sourdough fermentation, five different flour varieties and a crispy, thin crust creates XXL slices with strong differentiation and a consistently premium quality perception. The finest ingredients — from premium Italian produce to our own recipe developed over a full year — underline the brand’s authenticity
Street Culture. Social Impact.
The bold, street-driven brand stands for a consistent social-first growth strategy in urban environments. Through TikTok, Instagram and beyond, NYSC translates digital reach directly into real-world footfall and store performance. Community-driven content and an unmistakably bold brand voice act as a scalable growth driver with direct impact on brand awareness and expansion.
Slice Culture as Brand Driver
The open slice counter, with oversized XXL pieces cut fresh in front of guests, serves as a central brand element that makes the quality of the core product instantly tangible. Combined with the bold, urban store design in NYSC Blue, it elevates the guest experience, strengthens the emotional connection to the brand, and creates a clear competitive edge in high-footfall locations.
From New York City Blocks to Hamburg Streets: The Story Continues.
We Don't Do Small Slices.
New York Slice Club focuses consistently on its core product, the XXL slice, and uses it strategically to drive footfall. Regular new topping creations and limited-edition flavor drops create targeted sales spikes and increase repeat visits. Backed by loud social campaigns and a distinctive, urban brand voice, digital reach is efficiently translated into measurable store performance.
Real Estate Requirements
New York Slice Club is positioned in vibrant city-center locations across major German cities and high-footfall street-food areas with clear A-location quality. We are looking for sites with high pedestrian frequency, an urban environment, and strong visibility for our bold brand presence. Outdoor seating preferred, with 120–250 sqm.