Award Winning Neapolitanian Pizza
#Bestpizzaintown
60 seconds to napoli is our multi-award-winning, clearly positioned Neapolitan premium pizza concept in the fast-casual segment. The combination of 72 hours of dough fermentation and a baking time of just 60 seconds at approximately 485°C creates a highly differentiated product with a consistently strong quality perception. Premium ingredients sourced directly from Italy underscore the brand’s authenticity.
Experience as Brand Driver
The open stone oven staging within the dining area serves as a central brand element, making the quality of the core product — authentic Neapolitan pizza — immediately tangible. Combined with recognizable modern store design elements, it enhances high quality, strengthens emotional guest loyalty, and creates a clear competitive advantage in high-frequency locations.
Social Brand with Impact
The brand is regarded as a pioneer of a social-first gastronomy strategy. It consistently translates digital reach into real-world customer frequency and site performance. Strategic influencer partnerships and platform-optimized content act as scalable growth drivers with direct impact on brand awareness and expansion.
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Real Estate Requirements
60 seconds to napoli positions itself in vibrant city centers and high-traffic inner-city locations with clear prime (A-grade) quality. Target sites offer strong visibility, an urban environment, and sustainable pedestrian traffic.
The space requirement ranges from approximately 400 to 900 sqm and calls for generous indoor and outdoor areas. A terrace is mandatory to fully deliver the brand experience, generate additional customer frequency, and sustainably optimize site performance.