Negishi Urban Sushi
Fresh. Creative. Responsible.
Negishi Urban Sushi is the sushi concept of Familie Wiesner Gastronomie and has stood for sushi without compromise since 2006. The sushi is rolled, cut and plated fresh right in front of guests: modern, clear, honest. Alongside traditional nigiri and maki, innovative creations such as rolls with Swiss Gotthard pike-perch or vegan tuna mousse set the brand clearly apart, complemented by ramen, katsu, bentos and poke bowls.
Two Formats, One Brand
Negishi is scalable in two formats: Negishi Urban Sushi as a restaurant with an urban atmosphere and terraces for the summer, and Negishi Sushi x Bento as a compact format for high-footfall transport hubs and retail locations such as train stations and shopping centers. Together with takeaway and delivery, the brand reaches its guests across every channel, from a quick lunch to the evening.
Where Sushi Masters Are Made.
The open preparation makes the quality of the core product immediately visible. To keep it consistent at every location, Negishi trains its own sushi chefs in an in-house program. More than 20 years of experience also flow into sushi classes for guests, which bring the craft to life and strengthen loyalty to the brand.
Sushi without compromise since 2006. 20 years of Negishi.
Fresh. Creative. Responsible.
Negishi sees sushi as an urban experience made for sharing. Creative rolls sit alongside fresh classics and creations many guests have never tried before, turning every visit into a journey of discovery through the world of Negishi. Formats such as all you can eat, group reservations and sushi classes make the brand a meeting place for friends, families and teams, inviting them to discover new favorites together.
Responsibility is a firm part of the brand promise: high-quality ingredients, short supply chains, conscious choices and an all-you-can-eat offer without food waste. In summer, the terraces become an urban after-work meeting spot. This is how Negishi stands for sushi you can feel good about: fresh, creative and responsible.
Property Requirements
Negishi positions itself in urban city-center locations, affluent financial districts and areas with a high quality of stay, at 1A or 1B level. We are looking for sites close to offices and businesses for the lunch trade and with strong evening footfall. Shopping centers are only considered if they have their own exterior access and additional evening attractions.
The space required for the dining area and kitchen is approx. 150–300 m² with 90–120 indoor seats. An outdoor area for 50–120 seats is desired to fully reflect the brand experience and generate additional footfall.