Nooch Asian Kitchen
Same same but different.
Nooch Asian Kitchen is the pan-Asian restaurant concept of Familie Wiesner Gastronomie and has been a fixture in German-speaking Switzerland since 2004. The name says it all: “Nooch” stands for “munching noodles”. From classics such as fried rice and curries to ramen, noodle dishes and sushi, the brand combines a broad, accessible menu with a clear focus on quality, appealing to guests of all ages, whether in the restaurant, as takeaway or via delivery.
Every Location a Destination
At Nooch, the interior is part of the brand. From an underwater world to a street food market, a 70s loft, industrial chic or a cinema setting, every location transports guests into an atmosphere of its own. This gives guests a reason to explore different Nooch locations and is a clear driver of repeat visits, recommendations and local visibility.
Quality as Brand Driver
Fresh, high-quality ingredients are at the heart of the Nooch kitchen. Vegetables and herbs are cooked only briefly to preserve their vitamins and flavors. Dishes are deliberately not too spicy, made without MSG, cream or butter and with hardly any animal fats. The result is a light, balanced comfort food profile that clearly sets Nooch apart from the classic Asian takeaway.
In Switzerland since 2004. In Germany from 2027.
Always Something New.
Nooch consistently relies on variety: rotating specials with a clear theme, from street food and Vietnamese cuisine to Modern Chinese Cuisine, as well as limited-edition sushi specials, regularly create new impulses for footfall and repeat visits. The offer is complemented by all you can eat, sushi classes, corporate offers and the Rewardz loyalty app, which builds long-term guest loyalty to the brand.
Responsibility is firmly built into the Nooch concept: ASC-certified shrimp and salmon, MSC-certified longline-caught tuna and a charity dish that donates CHF 1 per order to a rotating cause. Campaigns and specials are extended across Instagram, TikTok and YouTube, strengthening the community around the brand.
Property Requirements
Nooch positions itself in high-footfall city-center locations, urban neighborhoods and outlets at 1A or 1B level. We are looking for sites close to offices and businesses for the lunch trade and with strong evening footfall. Shopping centers are only considered if they have their own exterior access and additional evening attractions.
The space required for the dining area and kitchen is approx. 250–500 m² with 120–170 indoor seats. An outdoor area for 60–150 seats is desired to fully reflect the brand experience and generate additional footfall.